MERCHANT FAQ
What is av | nu?
av | nu is a curated discovery marketplace designed to help independent brands reach new customers through thoughtful introduction — not pay-to-win tactics or volume-based ranking.
Products surface through:
Personalized home feeds
Discovery-driven browsing
Search results that balance performance and opportunity
Discovery isnʼt locked to sales volume or review count alone, giving both new and established products a real chance to be seen.
Orders placed on av | nu appear directly in your Shopify admin.
You fulfill them through your existing Shopify workflow, so nothing changes in how you manage inventory or ship orders.
av | nu charges:
6% commission on completed sales
Standard Stripe processing fees (2.9% + $0.30)
There are no upfront fees and no cost just to join.
Payouts are released once an order is in transit and are sent directly to your connected Stripe account. This helps reduce fraud and keeps payouts reliable.
Shipping labels are generated through av | nu using UPS and used within your Shopify order flow. This creates consistent delivery expectations for shoppers while keeping fulfillment familiar for merchants.
Returns are managed through the av | nu platform using standardized UPS labels.
This helps reduce fraudulent returns and ensures clear documentation for both shoppers and merchants.
Yes. av | nu uses:
Stripe for secure payments and fraud protection
Clerk for user authentication
Both are widely trusted, industry-standard platforms.
No.
You can pause or stop using av | nu at any time.
Brands inactive for more than three months may need to reapply.
av | nu works best for independent brands that:
Sell original products
Care about quality and presentation
Want discovery that builds over time
Itʼs not designed for resellers, dropshippers, or price-only competition.
HOW DO I GET STARTED?
Merchants join by installing the av | nu Shopify app from the Shopify App Store and submitting for review.