HOW DISCOVERY WORKS ON AV | NU
A More Human Way to Be Seen
Most brands aren’t hard to love.
They’re just hard to discover.
Discovery today is crowded and rigid.
New products compete for attention in systems that weren’t designed with them in mind.
av | nu approaches discovery differently.
DISCOVERY STARTS EARLIER
On most platforms, discovery begins after a shopper knows exactly what they want.
That’s already too late.
av | nu introduces products while shoppers are still exploring — when they’re open, curious, and receptive.
PERSONALIZED HOME FEEDS FOR SHOPPERS
Each home feed is shaped by:
What shoppers browse and buy
The brands and categories they return to
Patterns from people with similar taste
You’re not waiting to be searched for. You’re being introduced.
What this unlocks for brands:
Visibility beyond keywords
Early exposure for new products
Discovery before intent is fixed
CONTINUOUS BROWSING
Pagination creates natural stopping points. And too often, discovery stops there.
av | nu uses continuous scrolling to keep exploration
moving naturally.
Why this matters
Shoppers see more products
Exploration feels open, not constrained
Visibility is spread more evenly
Discovery becomes something shoppers stay with longer creating more moments for brands to be seen.
IN SHORT
Getting discovered shouldn’t feel exhausting.
av | nu gives thoughtful products room to be seen — and the chance to build real momentum.