How Search & Visibility Work on av | nu

Structured Visibility. Real Opportunity.

Search shouldn’t feel unclear or out of reach. On av | nu, results are intentionally designed so brands understand how products surface and how momentum builds over time.

A BALANCED SEARCH MIX

Every search result includes a considered, rotating mix of:

High-performing products shoppers are responding to

Paid placements, clearly surfaced for added visibility

Related and emerging products, including new listings

Results are refreshed over time rather than fixed in place, allowing strong performers to maintain advantage while creating ongoing opportunity for new and emerging products to be seen.

HOW VISIBILITY GROWS

New products surface early to begin gaining traction.

Products that perform well appear more often as interest builds

Paid visibility increases exposure without replacing organic discovery

Performance is rewarded over time, while new and emerging products continue to surface alongside what’s working.